DATA PROTECTION INFORMATION ON THE FACEBOOK FAN PAGE

SeedForward GmbH informs you about the processing of personal data when using the Facebook fan page.

CONTENT

  1. What is it about?
  2. Who is responsible for the Facebook fan page?
  3. How is your data processed when visiting the Facebook fan page?
  4. For what purposes is the data processed?
  5. Legal basis and legitimate interests
  6. Is personal data passed on to third parties?
  7. Your rights and further information

1. What is it about?

SeedForward GmbH operates a “Facebook fan page” to advertise its services and service offerings and to interact with its customers and visitors to the fan page (hereinafter referred to as “Users”). For this Facebook fan page, SeedForward GmbH is jointly responsible with Facebook Ireland Ltd. (4 Grand Canal Square, Dublin 2, Ireland, hereinafter referred to as “Facebook”) as the responsible party for this Facebook fan page within the meaning of the General Data Protection Regulation (DSGVO).

In the following, SeedForward GmbH informs you about the type and scope of the processing of personal data when using the Facebook fan page.

2. Who is responsible for the Facebook fan page?

Responsible in the sense of the General Data Protection Regulation is:

SeedForward GmbH
Averdiekstr. 4
49078 Osnabrueck
Germany
E-mail: info[at]seedforward.de
Legal notice: www.seedforward.com/legal-notice

(hereinafter also referred to as “SeedForward GmbH” or “we”)

We are not legally obliged to appoint a data protection officer. If you have any questions regarding data protection or the protection of your data by SeedForward GmbH, please contact us at any time:

E-mail: datenschutz[at]seedforward.de

SeedForward GmbH is responsible for this page and has entered into agreements with Facebook, which, among other things, regulate the conditions for using the Facebook page.

3. How is your data processed when you visit the Facebook fan page?

When you visit the Facebook fan page of SeedForward GmbH, Facebook collects and processes personal data from you – even if you are not registered with Facebook yourself.
Some of the personal data that Facebook collects and processes when you use the Facebook fan page is made available to SeedForward GmbH in aggregated form via the so-called “Insights” (user statistics). For this purpose, Facebook stores a cookie on the user’s end device. Cookies are small pieces of information that are stored on your end device. This serves the purpose of being able to use this information again at a later time. The cookie used within the framework of the fan page contains a unique user code that is assigned to each user. The cookie remains active for a period of two years unless it is deleted. You can find more information on the use of cookies by Facebook in the Facebook cookie policy: https://de-de.facebook.com/policies/cookies/.

The user statistics created are transmitted to SeedForward GmbH exclusively in anonymized form. SeedForward GmbH has no access to the underlying data in each case.

4. For what purposes is the data processed?

Facebook uses the data collected in the course of visiting the fan page in particular to distribute individualised advertising via its network. Which personal data is processed by Facebook for which purposes can be found in the Facebook terms of use and guidelines: https://www.facebook.com/policies.

SeedForward GmbH uses the information obtained to optimise its services on Facebook, for example to better tailor content to the needs of customers and users. For example, SeedForward GmbH receives information about which content and applications users particularly appreciate in order to provide them with more relevant content and to develop functions that could be of greater interest to users.

Based on the information collected, Facebook also creates demographic and geographic analyses and makes them available to SeedForward GmbH. This information is used by SeedForward GmbH to target interest-based advertisements without gaining direct knowledge of a visitor’s identity. If visitors use Facebook on several devices, the collection and analysis can also be carried out across devices if the visitors are registered and logged into their own profiles.

5. Legal basis and legitimate interests

With the processing of personal data, SeedForward GmbH pursues the interest of providing users with up-to-date information and interaction opportunities on Facebook. The processing is carried out on the basis of a balancing of interests in accordance with Art. 6 Para. 1 Sentence 1 lit. f DSGVO, which always takes your interests into account. 6.

6. Is personal data passed on to third parties?

SeedForward GmbH has no influence on whether Facebook transmits personal data to third parties. In particular, it is possible that personal data is processed outside the European Union by Facebook Inc. based in the USA.

SeedForward GmbH does not pass on any personal data from Facebook to third parties.

7. Your rights and further information

As a data subject, you are entitled to the following rights, provided that the legal requirements are met:

Right to information, Art. 15 DSGVO
Right to rectification, Art. 16 DSGVO
Right to erasure, Art. 17 DSGVO
Right to restriction of processing, Art. 18 DSGVO
Right to data portability, Art. 20 DSGVO
Right to object, Art. 21 DSGVO

Facebook’s advertising settings allow you to influence the extent to which your user behaviour is recorded when visiting the Facebook fan page (https://www.facebook.com/ads/preferences). Further options are offered by the general Facebook settings (https://www.facebook.com/settings), as well as the form for the right to object (https://www.facebook.com/help/contact/1994830130782319).

If you are already a customer of SeedForward GmbH, your data will also be processed as part of your business relationship with SeedForward GmbH. You can find information on this in the privacy policy.

Status: December 2021